How the EU Digital Product Passport (DPP) will Reshape the Fashion Industry

From compliance burden to strategic unlock

Let’s not sugarcoat it — for many companies, the first reaction to the DPP is overwhelm. Capturing product-level data across a fragmented supply chain? That’s no small ask. It means digitizing legacy processes, adapting IT systems, and aligning different teams around entirely new workflows.

But for those who choose to look beyond the obligation, the opportunity is real — and significant. With the right infrastructure, the DPP becomes more than a record-keeping tool. It becomes a business enabler.

When a label becomes a lifecycle

The beauty of the DPP is that it transforms every product into a trackable asset. Not just something that’s sold and forgotten, but something that can flow through new loops — from customer back to brand, and out into the world again.

With the right system in place, a returned garment can be scanned and instantly identified. Its condition and materials are already known. The next steps — refurbish, resell, recycle — become seamless. This level of intelligence unlocks something powerful: a more circular, profitable, and responsive fashion business.

And perhaps more importantly, it opens a new kind of relationship with customers — one that goes beyond the point of sale. It’s the first step toward fashion that’s not just wearable, but traceable.

The clock is ticking: DPP becomes mandatory for textiles by mid-2027

While 2030 has often been referenced as a long-term milestone, textile brands won’t have that long.

The Digital Product Passport will become mandatory for the textile industry by mid-2027, starting with a basic version of it. That’s less than three years from now — and much sooner than many in the industry realize.

This isn’t a distant regulatory idea. It’s a fast-approaching shift that will impact every brand selling into the European market. Garments, footwear, and accessories will need to carry a digital passport that details their materials, origin, and environmental impact — and brands will need the systems to manage it all.

Waiting is no longer an option. By the time the regulation kicks in, early adopters will already be running traceable, circular-ready product lines, while others are still updating spreadsheets and scrambling to catch up.

If you're not preparing now, you're preparing to fall behind.

Turning data into action: where koorvi fits in

Information alone isn’t enough. The value of the DPP lies in what you do with it — and that’s where koorvi comes in.

Our platform helps fashion brands move from static product data to living systems that power take-back, repair, refurbishment, and resale. We make it possible to handle returns intelligently, sort items by condition and composition, and trigger the right follow-up automatically.

We don’t just help you tick the compliance box. We help you turn that box into a launchpad — for circular services, smarter inventory management, and deeper customer engagement.

The DPP is coming — are you using it or reacting to it?

Like every shift in regulation, the Digital Product Passport creates a choice: stay reactive and do the minimum — or lean in and lead.

Because here’s the truth: traceability isn’t a trend, it’s the new normal. And those who move early will shape the rules of the game.

With koorvi, you're not just preparing for regulation. You're building the infrastructure for what comes after.

👉 Let’s start building your circular future